+3706 72 36976 Our location
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We are agile team that creates great online products and services. We are not selling a product or man hours, what we’re really selling is the path to the final product. For years we have exclusively worked with startup founders to bring their product visions into reality. Our core expertise is in user interface design and software development for startups.

Designing and building top notch, custom digital products is challenging. Getting it just right is no easy feat. So finding the right partner to work with is very important. It's highly unlikely you could just pluck any random people, at any random moment in history and expected them to build something amazing.

At Indigo Kids we have great team with the right set of skills gained from working on hundreds of digital projects in fields related to everything from e-commerce and corporate website to advertisement and branding. We are passionate about creating products and services that delight and positively impact the people who use them.

We put the needs of your business ahead of our own. Trust is important in a relationship, that's exactly why Menu 123 (New York based startup) have hired us over the last 3 years to help them develop their food ordering platform.

We believe if you do good work, you get good work.

Improving an existing product We will help your organization develop a clearer picture of the needs and goals of the people at the heart of your product or service. We do a lot of redesign work and help clients get the next version of their sites, apps or software working.
Creating Minimum Viable Product Seeing is believing. We build prototypes and ready to launch small parts of the project to help you test hypotheses in the marketplace, build internal momentum around a product idea, pitch to investors, and serve as a “living” reference for your development team.
Creating a new product Designing the future means thinking big. We can help you to create something new and unique. Our team will help you build exceptional websites and applications that ship to market in record time.
Managing Development We use Agile Scrum to manage our web development process. We can help you to organize your development process, show you the right tools and methods of managing startups.
Remote Development Team Think of us as an extension of your team. Our interdisciplinary team offers expertise in fields related to everything from e-commerce and responsive website to advertisement and branding.
Consulting and advising your existing team Have a need for expert advice and direction with the user experience, visual design, or development? We have over 10 years experience on all types of projects that we put to work for you when consulting on best practices and strategic Web decisions.
Find out more about us and our services for startups Download our presentation
8 Things To Know Before Starting Your Startup
1. Finding the right job for your product
Why people need your product or service? What job it will be “hired” to do?
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Customer has a job to be done and is seeking to "hire" the best product or service to do it. This means that you need to understand the jobs that arise in customer lives for which your products might be hired. When you’re starting to design a new product, or redesigning an existing one, the most important thing you can do is validate that the problem you are trying to solve is meaningful, important, and shared by a large enough group of people that a solution is likely to succeed in the market. If your product or service doesn't address an identifiable problem, need or want, why would anyone spend money on it?

2. Competitor analysis
Are you the first with this idea, or will you have competition?
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You need to be clear about how your product is unlike other competitors. If your idea is not clearly defined, people may have a "been there, done that" view of it. Try to look at competitors in a market and try to reverse-engineer their success, find their weakness and how you can make things better, faster, cheaper.

3. Get clients or customers first
How you plan to earn money with your startup? How many customers there is?
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You don’t want to waste your time and money building a product no one will want to use or pay for. So, first get out of the building and talk to your customers. But there’s a world of difference between talk and action. What your customers say, and what they eventually do. Don't wait until you've officially started your business to line these up, because your business can't survive without customers. Do the networking. Make the contacts. Imitate your desired product functionality. Put up a front that looks like a real working product, but you manually carry out product functions. Just find out what your customer needs and if he is willing to pay for it.

4. A Single Featured MVP
What is the main thing that makes people use your product or service?
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You can’t be everything to everybody. This is the value of the single featured MVP. Chances are that if you cannot find that one killer feature that can stand on its own – at least in with early users – adding more features will not make the product a must have. Emre Sokullu in a Tech Crunch post points out that some of the most successful applications started out with a simple feature e.g. Google and Dropbox.

5. Measure your metrics & test hypothesis
Are you moving in the right direction? How you plan to measure your results?
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If we build something, we better be able to measure the impact and learn from it. If we can’t, we have to really question why we’re building it, because it’s going to be hard to know if we’re right, wrong or somewhere in the middle. Every task should have a goal and methods to track the progress - set of values that can be compared: income, bounce rate, happiness of the customer and etc.

6. Flintstoning
What will happen when we will have 1 000 000 customers? Is it the most important thing to solve?
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Growing from 1000 user to 1 000 000 doesn't happen in one day. Don't try to solve problems that may never appear. In a startup environment, you have to be able to do the best with what you have. This is certainly a key factor, especially in the early stage of a startup. Any time you can save on an activity which you haven’t yet validated as beneficial is worth doing manually until you can no longer do it manually.

7. Priorities or visioning the future
What we should do next? What impact will it have in long term?
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Everyone has seen a domino fall – that one flick of a finger that creates an amazing chain reaction. But, did you know that one regular sized domino can actually knock over a chain of progressively larger dominoes? It’s actually the smallest thing that does the most. So when you determine what your first domino is and knock it over, the impact of your action will create a higher level of success. Build a big vision, then zoom in to a narrow focus to only one small step that you can do next and do it.

8. Great team
No matter how strong an idea you have, the fate of your startup ultimately rests on the shoulders of your team. After all, it could take only one weak member to bring down your entire business.
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Let’s face it—when you can afford it, building an in-house team is great way to grow your startup. Unfortunately this is an assumption; all in-house teams don’t operate the same. Many first-time entrepreneurs often struggle in this regard, and end up hiring the wrong founding team. Hire experienced team, that have already done work together and can find the right path to build your product or service. Need one? Hire us!

Case studies Visit Our Showcase
Menu 123

For 3 years we are helping to build Menu 123, it's a free online food ordering platform that connects hungry diners from New York, New Jersey & Philadelphia with more than 1000 local restaurants.