Concern SBA is a strategic investor that manages one of the largest business groups in Lithuania.
It comprises 26 companies operating in Lithuania and abroad.
Main activities of SBA include furniture and light industrial production as well as retailing in furniture and apparel.
Establishing SBA's identity online by communicating its unique business philosophy
The world now equates big companies with mediocrity, and it doesn't need to be that way.
Innovation and creativity can exist comfortably alongside big business.
We've worked closely with Landor Paris to establish SBA’s identity online by communicating its unique business philosophy,
called “Invent Everyday”. After multiple iterations, we arrived at the concept below.
Page design and navigation create an unexpected corporate website,
boosting excitement and engagement in concern’s unconventional attitude.
For the concern, the new website is also a platform to share and remix content,
reinventing each day with little things, such as a new teambuilding video clip or a new illustrated press release.
Driven by the explorer archetype, the site inspires to explore it. It surrounds people. It excites imagination.
There is no magic to this business. Few years before creating SBA corporate website,
we’ve created website for one of the concern's companies - Effigy. Effigy was a clothing,
accessories and shoes brand for youngsters, launched in 2007. In 2010 we created their best –
as they and their clients say – website. We’ve won 8 awards (NewWebPick, Cssmania, Revision)
for Effigy page and we still remember this perfect client warmly.
As for SBA'a corporate website it received extremely positive comments from the visitors,
pushing the limits of what is the traditional large company‘s corporate website.
It was shortlisted as the best corporate website in Lithuania in 2012.
We continue to work hard on new projects for SBA. We hope that this partnership will last for years.
What we have learned
1. You know it when you see it
That’s usually the case when it comes to how we feel about design. It’s hard to describe or put into words what you’re looking for until you see it.
2. Big companies can be very flexible when it comes to creativity
Being big means thinking big. A lot of webdesign companies are afraid to suggest bold ideas to big tacoons, but the truth is that the last thing that they need is mediocre solution.
