Showcase

Kjærulf Pedersen

Manufacturing sensors for more than 100 years

Kjærulf Pedersen a/s is one of Denmark's fastest growing companies. The company started in 1995 with 6 employees. From the beginning, the company’s goal was to become the largest producer of temperature sensors in Denmark within 5 years. This goal was achieved after 4 ½ years. Today, Kjærulf Pedersen produces and delivers more than 150.000 temperature sensors a year to customers in Denmark and abroad.

B2B e-commerce website

Kjærulf Pedersen makes it easy to get exactly what you’re looking for in sensors for measuring temperature, humidity, CO2 and O2.

Selling custom-made temperature, CO2 and O2 sensors is not the easiest business in the world. Kjærulf Pedersen needed solution: a) that would explain what they are capable to produce b) easy tool for their customers to configure inquiries online c) brand themselves as the best supplier of a temperature sensors.

a) explaining what they are capable to produce

Reliability, durability and innovation are key ingredients in every product Kjærulf Pedersen offers. Our main goal was to show Kjærulf Pedersen’s products at their best light. For that reason we made a unique product catalog with great attention to usability.

Indigo kids together with partners made more than 100 product photos that Kjærulf Pedersen are able to produce. We made outstanding product pages that shows the quality of their products and flexibility of the customization.

b) easy tool for to configure inquiries online

We made a step-by-step custom sensor builder tool that enables to define customer needs with explanation of every step. Addtionally system has self-care system with possibility to reorder, review, reconfigure and change order details. We build a custom CRM system that enables Kjærulf Pedersen to optimise their customer’s inquiry process.

www.kp-as.com

c) brand themselves as the best supplier

One of their key strengths as a supplier is flexibility, meaning that they operate with great speed and the lead-time from idea to first delivery is short. All this combined with producing quality products at competitive prices are just some of the reasons why Kjærulf Pedersen are OEM suppliers to some of the biggest and most successful companies in the world.

The design and architecture of the site has been created to make the new Kjærulf Pedersen site to serve not only as a unique product catalog, but also as a tool for all who need calculate tolerances and find useful information about temperature and pressure measurement.

The website turned out not only functional, but visually pleasant. We tried to reflect the look and feel of Kjærulf Pedersen brand, from the colors right down to their contacts page.

Few exaples of illustrations that we’ve made for the client:

What we have learned

1. B2B e-commerce is not B2C
In B2C, sales are relatively simple. Prices are fixed, quantities are low, and shipping is easy. Very little regulation or tax complexity comes into play, and products are easy to showcase and market. In the contrasting B2B setting, prices are highly variable. Similarly, volumes are much higher, but also of a much wider range, necessitating a flexible shipping and logistics solution. Tax and regulatory concerns impact sales highly.

Marketing (or as many firms prefer, “client educational initiatives”) is more complex, as clients need to understand how products work and interact with other systems they already have or are considering for purchase. The “black box” effect, where a customer buys a device without a real interest in learning how it works, barely exists in B2B, while it is dominant in B2C. For this reason, a B2B eCommerce implementation is fundamentally more complex than in a B2C environment. While this makes the successful design and implementation of a B2B eCommerce platform more difficult, it also dramatically increases the value of that system, as the problems solved are costly to address using conventional means.

2. A major shift is happening in B2B commerce
It’s an online-driven, omni-channel transformation that is forever changing the way the world’s most successful B2B brands connect with, engage and retain their customers. In fact, B2B e-commerce has now more than doubled B2C. In many ways, it’s a brave, new world in B2B commerce—and it’s happening right now. Alibaba is known for a number of achievements; the most noteworthy is the fact that it is larger than Amazon and eBay combined – it is recording more trade volume than the two together.

If you need enterprise level B2B solution feel free to contact us.